How to enrich your listeners experience with your Radio App
Wednesday, 14 December 2016
Even though mobile application development has been dramatically rising over the last years, internet radio mobile applications still seem to be too simplified. And when I say simplified I don’t mean the user-friendliness, but the limited menu functionality.
For this reason, a vast majority of internet radio stations suffer from lack of listeners something that can be translated to fewer downloads, less popularity and finally less money. But let’s take it from the beginning:
What do I mean by limited menu functionality? A poor menu is a menu providing just the basic functions: a play button and a few social media connections for instance. Vital communication functions are completely ignored and users get easily bored because of the lack of engaging features. So I would say this is not the kind of radio app for an audience living in the digital age.
The average user is very familiar using mobile apps so they expect more from the radio they listen to - they want to be part of the radio: vote for their favorite songs, chat with other people, send voice messages, share the song they are listening to. In other words, they want to be involved and engaged with the radio. And this level of involvement is what makes a radio app successful.
Looksomething project captured this gap and designed the Golden Addon next to its four radio app solutions. Golden Addon integrates eleven addons into one providing a full-entertaining experience for the user. Fully functional as it offers a range of services: from Charts, Program and Producers to Sleep Timer, Top Rated and even a Weather forecast. Users are totally involved and enjoy their radio experience, making sure to check your mobile app often for any changes. The broadcaster can easily adjust them to his/her needs from one single control panel and make the desired amendments.
For more info have a look at our golden addon features: