12 reasons Apple Rejects your App from App Store
Thursday, 12 November 2020
After tons of hard work, the time has finally come, to get your app published.
You hit the submit button, just to receive an email that your app has been rejected for a reason you quite don’t understand.
What you could have done wrong?
Fear not, for we have prepared an extensive guide explaining the top reasons Apple keep rejecting your beloved app from the App Store.
It is no secret that every day, there are even more and more mobile apps are being designed and published in application stores.
Compared to a decade ago, it is now quite easy to build your own apps, sometimes even from scratch. With so many online tutorials, video lessons, and app builders, the only thing needed is to be in the mood to create, build and launch, hoping that one day your application might become known to a greater audience than your circle of friends.
While Google Play has very few requirements to let your application become a part of its big and great family, Apple has a different opinion. Even though everything has been done in perfection, you have been informed that your app has been rejected.
Well, even though Apple has a very strict, almost zero-tolerance policy, in order to protect the users from apps full of issues and bad quality, it is not the end of the journey.
We know that it is quite unfortunate that your app might fail to pass the first time, but the last hurdle can be passed when you make sense of the submission process and the reasons that got your app rejected in depth. So, if you do not want to face the scary monster of rejection for the first time, you may want to take a look over the reasons and the tips to follow.
Possible bugs & crashes
As aforementioned, Apple will not even consider an app for approval that contains any kind of bugs or system failures.
On the occasion that Apple regulators discover any sign of an unstable performance, your app will not get the green light.
Solution: To avoid the process of re-submission, eradicate all bugs, make sure from your testing that your app does not crash and works fine before sending it for approval.
iOS metadata rejected
So what does this mean?
The information given to describe an app should accurately communicate its use, worth, and functionality. If you provide misleading or irrelevant information in the app’s description could result in its declination.
Solution: From inaccurate pictures and screenshots to details describing the cause of your app, you should make sure that its description is accurate, relevant, and, obviously, not fraudulent.
You did not provide enough privacy details
Some links are broken
It should be noted that when you get your app for testing, it might reveal more than bugs and crashes.
Broken links could be one of them. So, before submitting your iOS app, check every page and like to make sure everything works fine. Apple has mentioned before that broken links are one of the top reasons that an app might not pass through. It might be of minor importance for you but not for your approval procedure.
Solution: Go through your app over and over again in order to make sure nothing is broken!
Mention of Android
Since you have developed an iOS app, you would add details directly linking only to Apple.
Check every column and box and make sure you do not mention Android, Google, or any other platform. Moreover, every screenshot that is going to be used as a product example, should be taken only from Apple devices. Even if you have designed apps for all the platforms, you should respect the competition if you want to be respected and approved.
Solution: Remove any mention or graphic of competitive application stores!
Bad UI & UX design
The next step that you should consider is Apple’s Human Interface Guidelines.
They can guide you as to how to properly design the user interface of your application that leads to great results. Moreover, you might want to consider if your application is easy to use, as with the navigation system, added features, and general functionality. UI and UX in total should comply with standard iOS design specifications in order to move forward.
Solution: Invest in a unique User Interface and an unobtrusive User Experience!
Third-party purchasing system
Every transaction or purchase that will be made should pass through the Apple store.
It may include payments to unlock features or even subscriptions to a program of your app that has to go through the in-app purchasing system and the user’s iTunes account to ensure that monetary transactions are safe. If not, Apple Store will surely reject your app.
Solution: Make sure payments go through Apple first!
No Hardware and Software Compatibility
What is significant for Apple and subsequently for the user is that every new app should use up efficiently every resource without putting any strain on devices that may harm their longevity.
Especially when they inform and ask users to disable core iOS features.
Solution: Apple wants your app to work on every Apple mobile device. If not, you are out.
Lack of originality
Most of us, if not all, love content that adds something unique. Apple tends to agree.
So, if you decide to submit a remodelled or poor duplication of another iOS application, you do not stand a chance. By offering an addition to the App Store with not much value or originality, is like wasting your time on purpose. You have to build an app that will solve a problem and attract the interest of both Apple and the users, otherwise, it will be rejected.
Solution: Come on, be original! Provide solutions to problems! Would you download your app yourself?
Presence of Placeholder Content
Of course, this can happen if you do not update text or visual content with relevant and curated information.
It is important that your app is ready for download from the first time it will appear on a customer’s iOS device without any placeholder content. This could be a clear sign of rejection that you should consider.
Solution: Avoid placeholder content at all costs!
Replication of your website with minimum functionality
In an attempt to create an iOS app based on a website, many creators fall victims to simplicity.
As they look for a solution to turn their content website into an app, they upload, in fact, a website in an app wrapper rather than a different app. If you do not provide a user experience that is sufficiently different from common mobile browsing, Apple will not let you pass through.
Solution: Present an app that does not remind the general experience of using Safari, but rather an all-new interface.
Rejection for use of third-party sources
If you have created an app for news, radio music, and any other theme that needs to use content from other sources, you are obligated by law to provide proof that you have the needed permission due to copyrights.
Similarly, Apple will reject your app if you do not have the essential certificates.
Solution: To resolve this issue, you will need to provide documentation, either as a PDF or similar format, of your station’s broadcast license to ''display content from a third party'' with your application.
It might seem that Apple is strict with its rules and process, but this has given the opportunity to place apps in the Apple store free of bugs, crashes, major and minor performance issues, providing the greatest experience for their users.
To avoid rejection and get your app approved, follow our tips, and get your app published in the Apple Store today.